FLatland Chapbook Layout

The reverse side developed into a very bold style. These were actually design straight into this format and then taken across the range later. It acts as a contrast to the ordered intellectual approach used for the type on the reverse side. It also adds a sense of desirability for the market and becomes more of a collectable.

Each chapbook has a colour allocated to it which will tie it in with the range.

We decided that 2 columns would be easier and less confusing to read, while the opening page has 3 columns, simply to be come of a visual impact as an introduction. Also footnotes have been added that are indented from the left margin to make it easier to continue following on to the next chapter / page.

The cover design has been made very simple with the 'flatland' written as more of a logo than a title. In all instances seen during my research the 'f' & 'l' were always capitals. As a contemporary stance I thought it would be interesting to challenge conventions. Also while written in lower case the letter automatically used their ligature form, this made the title unbalanced as it is usually only used for body copy. This more spaced out, even title is neat, simple and light hearted. Not conforming to the general 'cimplexity' that flatland is usually associated with.