I wanted to choose a classic serif typeface that would create the right aesthetic for the content. Out of a much longer list, these are the 3 I boiled it down to. I felt as though I might get bored looking at Times New Roman as it is the most common typeface for standard documents. If I was going to get bored looking at it, I assumed the reader would also.
I felt as though Caslon Pro was a little too machine like, too perfect and ordered. It would look crisp on the page, but it lacked in style, no flourishes. As a type guy I just couldn't hack it.
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