And here (added a day later) is the final logo, here working with the type as well. I think it has worked out well, after all the palaver in the beginning with the vintage logo idea.
This is the general looks of the updated logo for the Leeds Bike Week brief.
I was in bed after reading for hours on modernist, Less is More and the theory of form and image at its most basic form.
Relating modernism to this brief in theory is not something that is necessary applicable, but the overwhelming trend for the past 60 years has to follow this idea in logo design. So instead of playing around with this' vintage feel' that I had been looking to achieve from them outset I decided to just let it flow, as it were.
The brief as a whole had drifted from the vintage feel naturally, but because I was being stubborn and ignoring the fact that I am a problem solver not an artist striving to achieve a visual style that is personal to me, I had not let the vintage logo go. So as usual in ones design practice, I made a decision to go with my gut.
It is near the end of the brief now, so any decision is virtually final, other than a few tweaks. I am glad I made this decision as it has affected the whole range of promotion for the better. It has made the look of the work much less confusing, and although is perhaps not what I personally wanted to produce it has worked better than it would if I had ignored my gut.
I am unsure whether to invest any more time into this brief, compiling stationary and further promotional material. Maybe another daydreamy session will give me that answer
Relating modernism to this brief in theory is not something that is necessary applicable, but the overwhelming trend for the past 60 years has to follow this idea in logo design. So instead of playing around with this' vintage feel' that I had been looking to achieve from them outset I decided to just let it flow, as it were.
The brief as a whole had drifted from the vintage feel naturally, but because I was being stubborn and ignoring the fact that I am a problem solver not an artist striving to achieve a visual style that is personal to me, I had not let the vintage logo go. So as usual in ones design practice, I made a decision to go with my gut.
It is near the end of the brief now, so any decision is virtually final, other than a few tweaks. I am glad I made this decision as it has affected the whole range of promotion for the better. It has made the look of the work much less confusing, and although is perhaps not what I personally wanted to produce it has worked better than it would if I had ignored my gut.
I am unsure whether to invest any more time into this brief, compiling stationary and further promotional material. Maybe another daydreamy session will give me that answer
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