Wednesday, 3 November 2010

Band Wagon

I have taken on a new brief from an old friend of mine who has partnered up with some music folks in Durham.
Together they have created a music night under the brand name 'Band Wagon.' However, currently they are known as 'Strum' against their will. It seems they are struggling to shake off their old identity and bring in a new age of indie music.

What they want from me is a range of t-shirt designs that can be taken across to posters, not promotion, but for sale.

This is the e-mai he sent me outlining a few details of what he is looking for. However I have spoken with him since then and we have agreed that there needs to be a more modern approach to these designs. An american apparel / Urban outfitters simplicity style. So I have mocked up a few ideas. These were done in about 3 hours, so not long. I aim to spend no longer than5 days in total working on this brief.

As for printing, that is not up to me, which is nice, because I would rather be getting on with some layout, but this is a most welcome break.











































Although I hate to admit it, my brain is slightly confused as to what I want to do. The problem is I like to have my fingers in all the pies. Illustration pies, type pies, layout pies... and I seem to like them equally.

My issue is that I used to be quite proficient at illustration and designing for clothing, but now I seem to struggle for ideas. I am worried that I have had my head in the grid too long and am staring to forget the basic fundamentals of being visually creative. So this brief is probably going to help me more than I had imagined. I need to make it fun, creative, something deferent to my norm and really nail some good designs!

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