So The new logo has been established and has been run across the posters, fliers, publication and now fliers. I think tey are looking pretty neat. Dare I say I am actually happy with it?! Yeah why not.
Its been a good learning curve, this whole brief, I realise now that this brief is not nearly as long as I have made it. I think it is simply decision making that has slowed the process down. I struggled at first to get moving and decided to spend a whole week developing a range of possible design directions. I paid off in terms of getting my brain working but lost me a lot of time, probably 2 weeks in total which is time I DO NOT HAVE! So now, fear of falling behind is my driving force as well as a dedication to getting better at working at a faster pace, 'turn it around.'
The fliers were fairly simple to design. The continuity is using the same grid idea. Not the same exact grid obviously, its a different format.
The imagery links directly to the posters and the publication to enhance the LBW image. Typefaces are the same, with similar proportions to the posters.
There are developments however so some things may change depending on what happens next in the brief.
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