Crit Feedback and New Direction

The crit today was very long, very good and very blunt. I knew the work I had done was fine, but I also knew the amount to different design directions was not. This was clarified in the crit. Also there seems to be a unanimous decision that my logo is not legible enough, nor is it clear enough.

Here's what they had to say...

My personal notes in response to this are:

• Pin ups on walls, photographed, and elements picked out that work across range.
• I think I will take what I have now, retouch the logo. Have decided to redesign at least 3 more logos.
• Reconsider the layout of the logo across the range. Letterhead, logo aligned.
• More experimentation with the letterpress.
• Colour stock. Instead of 2 col.
• Reconsider logo. Rapid development of ideas. Sketches.
• Reconsider colour. Looks again at context blog.
• Swiss type design, complex, or simple. Clarity is the most important.
• What would Graham say? Less decorative.
• Typography annual. (Book)