Because of previous experimentation with layout, colour, scale and type this was relatively less off a major design issue. I chose the most
appropriate compositions across the
range of business cards and letterheads to take over to the compliment slips.
I have my own personal favorite layouts and colour choices, however I will wait to see what the opinion of my crit group is on wednesday. I still think I should try one more colour, the original colour I was working on.
The colours all represent a different level of professionalism to me. The green in
approachable, the golden orange is
professional and the white on black is
executive. I would in this situation pitch these to my client while discussing the
implications of colour choice.
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