As this exhibition is in a sense a celebration of typography the logo itself should certainly include type.
Initial treatments were developed from initial sketches. The concept was to design something relevant to the exhibition, taking into consideration the tone of voice which is:
- Passionate about type
- Informal
I considered the name of the exhibition having an effect on the logo design.
A proposed name for the exhibition is ' Vertex ' meaning the point at which the stems join at the lowest joint of a character.
I have tried to incorporate this into the logo with the letter ' I '. It is working well, however I will continue with other designs.
These designs have not been so successful. However the arrangement of the 'WDL' letter forms might have some longevity. Longevity is very important with brand identity of corse.
These designs below look as though they have some shelf life. The idea of playing with type form directly relates to the tone of voice I am aiming for with this re-brand. It shows playful typography with an obvious passion for letter form. Developing this style could spark a successful design.
No comments:
Post a Comment