Analysis of Briefs

Brief 1

ISTD

Analysis

• Wide range of subject possibilities.
• Includes potential for publication design.
• 'One of a set of similar.'
• Freedom of format.
• Alternative designs for wider range of categories.

Brief 2

ISTD

Analysis

• Room for conceptual thinking.
• Everyone has a story and a language. A story can always be written.
• Asks to be 'challenging '
• The idea of a narrative being within the context is interesting.
• Like the concept.

Brief 3

YCN

Analysis

• Generate an identity package.
• Advertising/promotion.
• Area to be playful with brief.
• Understanding the audience is the driving force.
• Typography based.