Graphic Mail?

This has almost certainly been done before. Anything that is split into 4 has invariably been taken by designers and turned into CMYK.

However as this came out of my logo experimentations for OUGD203 I thought it would be nice to put it up.

So in the future if ever I need to send some mail I will endeavor to create this little CMYK envelope or maybe just use it as the mailing section of a web page.

Logo Development

These design though nice to look at have lost the meaning a bit.

After talking about them with Ollie it became obvious that using random letterforms to create a nice logo is not nearly as effective as using relevant letter forms.

So I have carried on experimenting with the same style using the correct letter forms and so far the results have been good.

The next thing for me to consider is the finalisation of the colour or if any is necessary and also choosing one of the four final ideas. (The larger ones).

Logo Development

As this exhibition is in a sense a celebration of typography the logo itself should certainly include type.

Initial treatments were developed from initial sketches. The concept was to design something relevant to the exhibition, taking into consideration the tone of voice which is:

- Passionate about type

- Informal

I considered the name of the exhibition having an effect on the logo design.

A proposed name for the exhibition is ' Vertex ' meaning the point at which the stems join at the lowest joint of a character.

I have tried to incorporate this into the logo with the letter ' I '. It is working well, however I will continue with other designs.

These designs have not been so successful. However the arrangement of the 'WDL' letter forms might have some longevity. Longevity is very important with brand identity of corse.

These designs below look as though they have some shelf life. The idea of playing with type form directly relates to the tone of voice I am aiming for with this re-brand. It shows playful typography with an obvious passion for letter form. Developing this style could spark a successful design.

Initial Logo sketches

I usually find it quite hard to draw something that end up looking anything like the final outcome. HOwever I have left this design sheet at a stage where I have an idea that can only be continued digitally.

Brief Writing Workshop

I found the brief writing workshop very useful and quite interesting.

I really had no clue of what I wanted to do for this brief. However, asking myself,

"what do I want to do at this time?"

was very useful. I noted down a list of things I wanted to do and how they could possibly be visualized as a product and within a context.

Things such as:

• Publication design.
• Corporate identity.
• Screen prints.
• Editorial.

After considering these ideas as products and possible concepts I swapped and changed, and moved and replaced different elements to form an outline of a brief.

I wanted the brief to be have the potential for a substantial amount of work, but also leaving me room to have some serious designing fun.

Analysis of Briefs

Brief 1

ISTD

Analysis

• Wide range of subject possibilities.
• Includes potential for publication design.
• 'One of a set of similar.'
• Freedom of format.
• Alternative designs for wider range of categories.

Brief 2

ISTD

Analysis

• Room for conceptual thinking.
• Everyone has a story and a language. A story can always be written.
• Asks to be 'challenging '
• The idea of a narrative being within the context is interesting.
• Like the concept.

Brief 3

YCN

Analysis

• Generate an identity package.
• Advertising/promotion.
• Area to be playful with brief.
• Understanding the audience is the driving force.
• Typography based.