Rationale

By the late 60s, the western genre was falling into the shadows of word cinema. However in 1967 Sergio Leone, a fairly un-reputed director was given $200,000 and was told to make a western.

A Fistful of Dollars was a groundbreaking film, instantly becoming a classic. It had a simple but thoroughly entertaining narrative as well as having a spectacular score written by Ennio Morricone and memorable characters, played by actors such as Clint Eastwood, Henry Fonda and Charles Bronson.

The title sequences for the films were also fantastically stylish. Sergio Leone was a bold character, and his decision making over saw all of the films. For this reason there are bold colours, bold type and bold imagery. I have aimed to capture the essence of his films with use of these elements.

The audience I have aimed these idents at are males aged between 40 & 60, who have seen the films before and would consider themselves fans. They will understand the design decisions I have made and will relate them to the films.

The tone is ranged, depending on the film. ‘The Good the Bad and the Ugly’ is a loud and swift film; whereas ‘Once Upon a Time in the West’ is a slower more leisurely film. By using timing, motion and sound I have aimed to reflect each films own character.

I have chosen to design the idents for Film Four, as they have a knowledgeable audience regarding films. They also air their main feature at an appropriate time so that they do not end too late. Convenient for my target audience who most likely have work the following morning.